With the pandemic letterbox gifting became a trend.  Jellycat asked me to design packaging for gifts that could be sent through traditional mail and delivered in the letterbox.  I created a concept and illustrations inspired by the vintage look of traditional mail. The iconic Jellycat characters were transformed into cute and quirky postmen and stamps, using the traditional mail colours in a warmer palette and adding handmade and vintage textures.

Jellycat Letterbox - Gift Packaging

Project details

Client: Jellycat
Scope: Illustration and Packaging Design
Applications: Letterbox packaging
Art Direction: Isabel Duarte

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